Scales Annual Report 2016
The Scales 2016 Annual Report needed to celebrate both the heritage of Scales, in business for 119 years, and their recent acquisition of a historical Hawke’s Bay apple orchard: Longview. To achieve this, we created a series of digital paintings based on photographs of Scales’ staff in their environment. The style drew inspiration from art deco era, vintage travel posters. The end result was an Annual Report that looked like a book of art, with a dated finish that complemented the look & feel. The paintings were framed and shipped to Christchurch to hang on the wall at Scales’ Head Office.